Pathos: A Way into Your Heart
Most people have heard of ethos, logos and pathos - the rhetorical triangle. These are three forms of appeal that is used by a speaker to persuade their audience. This stream of thought comes from one of the greatest philosophers of all time, Aristotle and it still holds true today. Ethos, logos and pathos are still used as fundamental ways to persuade an audience and is a great tool for communication and marketing. While Logos appeals to the audience’s reason and logic, Ethos establishes the speaker’s authority or trustworthy-ness and finally Pathos appeals to the emotions of the audience. While all three are important tools, pathos may be the most effective in driving a point home. Think about it, most people are easily driven by their emotions, rather than logic or trust. If you can appeal to someone’s emotional side, you can convince them much more effectively. So let’s take a deeper look into Pathos. What is Pathos? Pathos refers to the quality of any appeal that ...